Design systems · Platforms · Teams

From complexity
to clarity

I design systems and products that scale — with clarity, pace, and standards that stick.

Design systems Product UX Governance Accessibility

I work across complex, high-traffic ecosystems — turning messy product realities into usable, maintainable systems. Hands-on in UX/UI, with the structure (tokens, patterns, governance) that helps teams ship faster and break less.

Available for relocation within the EU/UK
Experience
12+ years
Shipping real products across iGaming, gov-tech, and SaaS
Components
90+ shipped
Production-ready, documented, token-driven
Scale
100+ brands unified
One system, shared tokens, zero duplication
Efficiency
68% faster
Design-to-dev handoff after system adoption

Selected work

A curated set of systems and product work — built for scale, clarity, and real-world constraints.

What people say

From managers, peers, and cross-functional partners.

I highly recommend Jonathan as a designer and as a colleague. He is incredibly hard-working, deeply committed, and someone you can always rely on to see things through. He has a strong and thoughtful design systems mindset, with a real understanding of how to build work that scales and lasts. Beyond his skills, Jonathan brings a friendly, positive energy to any team.

Karina Costa
Head of Design — Legend

I worked with Jon for 5 years — he always showed an incredibly strong work ethic and thoughtful methodology to tackling design solutions. His knowledge in design systems and complex applications is where he thrives. Always putting the user at the head of the table, whilst bridging the gap between design and development.

Tristan Dexter
Chief Experience Officer — Jurnii

Jonathan is a lovely, level-headed and easy-going person to work with! Would highly recommend working with him because of his adaptability in collaborative work and always up to date within his line of work!

Matthea De Bono
CEO & Founder — Creative Club Ltd

How I help teams ship

Alignment first. Execution with pace. Foundations that scale.

Alignment

Workshops, stakeholder buy-in, and decision-making frameworks that keep teams moving.

Execution

Fast iterations, high polish, and pragmatic delivery — great ideas need clean shipping lanes.

Foundations

Design systems and patterns that scale across products, reducing rework and raising the baseline.

Systems
Tokens → Components
Variables, semantics, and scalable structure
Governance
Rules that stick
Contribution model, QA, and release discipline
Accessibility
Built-in baseline
WCAG-minded patterns, not last-minute fixes
Design ops
Docs & rituals
Clarity in handoff, decisions, and upkeep

Tools & workflow

Tools change, craft stays. Also fluent in Jira, Confluence, and Google Workspace.

Figma
Figma
Design
Affinity
Affinity
Design
Illustrator
Illustrator
Design
Photoshop
Photoshop
Design
VS Code
VS Code
Dev
Cursor
Cursor
Dev
Xcode
Xcode
Dev
Claude AI
Claude AI
AI
ChatGPT
ChatGPT
AI
Clarity
Clarity
Analytics
Lyssna
Lyssna
Research
Airtable
Airtable
Ops

I keep the stack intentionally lean — the outcome matters more than the badge on the toolbox.

Available for senior / lead roles

Want to build something that scales, and still feels human?

If you're looking for someone who can bring structure to complexity (systems, UX, governance) and still ship with pace, let's talk. No fluff, just clear work, shipped well.

Typically replies within 24–48 hours or less.
12+ years
Product shipping
Systems
Tokens → Components
Scale
Multi-brand platforms