I'm Jonathan Pace, a Lead UX/UI Designer and Design Systems Architect based in Malta. I specialise in turning ambiguity into structure: scalable design systems, governed component libraries, and product UX for complex, regulated platforms.
A decade of experience designing for complexity, iGaming, fintech, government, and internal tooling. I turn ambiguity into structure: practical foundations that teams adopt, maintain, and build on. Not portfolios of pretty screens, systems that actually ship.
Simple, understandable systems beat impressive-but-fragile ones. If it needs a manual, it needs a redesign.
Documentation and governance that teams actually follow, because they were built with the people who use them.
Bias toward shipping with evidence. A/B tests, analytics, and user feedback drive iteration, not assumptions.
Close collaboration with engineering from day one. Tokens, specs, and handoff that reduce back-and-forth.
Token architecture, component libraries, and governance frameworks that scale across teams and brands.
Structured process that moves fast without cutting corners, from research through to shipped pixels.
Accessibility, consistency, and performance built into the foundation, not bolted on after.
End-to-end product design across regulated industries, casino, sports, fintech.
Designing for 100+ brands, multi-market platforms, and complex product matrices.
Token-first architecture, component libraries, and cross-team adoption strategies.
Governance, contribution models, and design ops that keep teams shipping together.