Betsson Casino was reviewed through a UX and accessibility lens to identify practical improvements across key user journeys. The work focused on where interface clarity, accessibility, and task completion could be strengthened.
The challenge
High-density casino interfaces can become difficult to scan and navigate, especially when promotions, game discovery, account flows, and compliance content compete for attention.
- Dense interface patterns
- Competing content priorities
- Potential accessibility gaps
- Navigation and discovery friction
- CTA clarity and hierarchy issues
- Need for testable design improvements
How I approached it
The process combined UX review, accessibility checks, journey analysis, and concept recommendations. Findings were organised into practical improvement areas rather than abstract critique.
Reviewed key product journeys
Checked interface hierarchy and CTA clarity
Assessed accessibility risks
Identified usability friction
Grouped issues by impact
Proposed testable design concepts
Trade-offs
The challenge was reviewing a complex commercial interface without over-simplifying the product's real constraints. The recommendations needed to respect the category while still improving usability and accessibility.
- Working with a dense product category
- Balancing UX clarity with commercial goals
- Making accessibility improvements practical
- Avoiding generic audit feedback
- Creating concepts that can be tested
Final direction
The final output was a structured UX and accessibility audit with prioritised findings and design concept directions that could support clearer journeys and better accessibility alignment.
Outcomes
The impact is framed as review value: the work created a structured view of product friction and accessibility opportunities, turning review findings into practical design next steps.
Clarity is a conversion tool. Accessibility is part of that clarity.
Accessibility and conversion are not enemies. A clearer interface helps more people move with more confidence.