ComeOn Casino was reviewed through a structured UX and accessibility lens. The goal was not to redesign the full product, but to identify where users may encounter friction, confusion, or unnecessary effort, then translate those findings into prioritised improvements.
The challenge
Casino experiences often contain dense navigation, promotional content, compliance requirements, account actions, and high-conversion journeys. Without careful UX structure, users can lose clarity quickly.
- Dense promotional and navigation patterns
- Possible friction in discovery and decision-making
- Accessibility risks in interactive elements
- Content hierarchy competing for attention
- Conversion journeys needing clearer focus
How I approached it
The process used heuristic review, WCAG-aligned checks, pattern analysis, and prioritised recommendations. Findings were grouped by severity and design impact so the output could become actionable rather than just observational.
Reviewed core user journeys
Audited navigation, content hierarchy, and CTAs
Checked accessibility and interaction risks
Identified friction points
Prioritised findings by severity and effort
Suggested practical UX improvements
Trade-offs
The challenge was balancing conversion goals with user clarity and responsible design. Casino products need commercial performance, but the experience still has to feel understandable, trustworthy, and accessible.
- Separating personal taste from UX evidence
- Prioritising issues clearly
- Balancing commercial and usability goals
- Making recommendations practical
- Reviewing without internal product data
Final direction
The final audit presented a prioritised set of usability and accessibility findings, supported by design recommendations and testable improvement areas.
Outcomes
The impact is framed as audit value: the work created a clearer improvement roadmap for usability, accessibility, and conversion-focused product refinement.
The value of an audit is not the critique. It is the clarity it creates.
A good audit does not just list problems. It turns friction into a practical path forward.