Independent Audit · UX & Accessibility · Regulated Platform

Betsson Casino

A focused UX and accessibility audit — identifying pattern inconsistencies, usability friction, and WCAG-related gaps across navigation, hero, typography, and contrast.

Mobile + Desktop

Cross-platform review

WCAG-aligned

Accessibility compliance focus

Minimal + Advanced

Two tiers of design solutions

A/B/C testable

Concepts designed for validation

Pre-login experience reviewed — where clarity, accessibility, and hierarchy are most critical.

My role

Senior Product Designer

UX review, accessibility assessment, design concepts, and actionable recommendations

Type

Independent audit

Not commissioned — personal case study based on professional experience and WCAG guidelines

Approach

Find → Fix → Test

Observations, minimal solutions, advanced concepts, and A/B/C testing proposals

Scope

Focus areas

High-impact, high-visibility areas where small design changes produce meaningful improvements — all before account creation or login.

Navigation

Clarity, icons, readability, contrast, tap targets

Hero section

Hierarchy, trust signals, early conversion flow

Typography

Sizing, weight, readability across screens

Colour contrast

WCAG ratios, legibility, visual clarity

Audit structure — separate minimal solutions from advanced concepts, test rather than assume.

Scope — core areas that shape first impressions and early interaction decisions.

Finding

Navigation issues

Semantic ambiguity, readability challenges, contrast shortcomings, and tap target issues — compounding cognitive load at a critical journey moment.

Issue

Misleading icons

User icon suggests account functionality but surfaces trust content — creating expectation mismatch.

Issue

Poor readability

Light font weight + all-caps in primary nav increases cognitive effort when scanning.

Issue

Contrast failures

Primary CTAs don’t consistently meet WCAG contrast ratios — actions harder to distinguish.

Issue

Small tap targets

Elements below 42px minimum height — increasing mistaps and interaction friction on mobile.

Mobile navigation — semantic ambiguity + density issues across the header.

Typography — light weights + all-caps reduce legibility on smaller screens.

Contrast — CTAs failing recommended ratios, impacting accessibility.

Tap targets — elements below 42px minimum make accurate interaction harder.

Desktop — similar readability and contrast issues persist at larger viewports.

Finding

Hero section issues

Visual hierarchy, trust signalling, and early conversion flow — the hero shapes first impressions and guides the first meaningful action.

Issue

Logo sizing

Payment/partner logos inconsistently sized — reducing their effectiveness as trust signals.

Issue

Background competition

Imagery competes with foreground text — weakens hierarchy and slows content scanning.

Issue

Pre-filled form

Encourages action before understanding — potential flow disruption for new users.

Issue

Mobile badges

Trust elements not optimised for smaller screens — harder to interpret at constrained sizes.

Logo sizing — inconsistent sizes reduce trust signal effectiveness.

Background competition — imagery weakens text hierarchy and scanning speed.

Solutions

Proposed improvements

Minimal and advanced design concepts — structured for A/B/C testing rather than subjective redesign.

Mobile current state — identifying specific friction points.

Improvement areas — annotated friction points with proposed direction.

Proposed concept — clearer hierarchy, improved contrast, stronger trust signals.

Revised header — stronger content separation, improved typographic emphasis.

Trust signals — logos repositioned and equalised for clearer credibility cues.

Typography — stronger weight, mixed case, improved scan-ability.

Outcome

What the audit delivered

Deliverable

Prioritised findings

UX and accessibility issues ranked by impact and effort

Solutions

Two tiers

Minimal (low-risk, easy to validate) + Advanced (higher impact)

Validation

A/B/C testable

Concepts designed for comparative testing, not subjective swap

Reference

Shared doc

One source of truth for Product, Design, and Engineering

Takeaways

What this reinforced

Regular audits prevent compound drift

Small unresolved issues grow into systemic problems — structured reviews help teams stay ahead.

Test, don’t assume

Design concepts should be candidates for validation — not declarations of the “right” answer.

Accessibility is a baseline, not a feature

In regulated environments, compliance gaps aren’t just UX problems — they’re business risks.

This is an independent UX/UI design audit conducted as a personal case study. It was not commissioned, and I have no professional or commercial relationship with Betsson or any related brand.

Thanks for reading

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Betsson Casino

Focus areas

Navigation issues

Hero section issues

Proposed improvements

What the audit delivered

What this reinforced

Thanks for reading

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